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Ciao,
I'm Rubens Cantuni

Award-winning Digital Product & User Experience Designer

I’ve been working in the creative industry for the past 12+ years, taking care of many different projects.
I don't just push pixels: design strategy, vision and forward-thinking are some of my most appreciated skills.
I’ve been able to work with international brands focusing on digital design for the past 10+ years.
I have experience on a variety of digital products, with awards winning titles in my portfolio.
Thanks to my professional achievements, in 2015 I’ve been granted a O-1 Visa (Alien of extraordinary ability) and I moved to Los Angeles to work with JibJab Media Inc. for their educational brand for kids, Storybots (now acquired by Netflix). For my work as product designer on this brand I’ve won an Emmy Award in the category “Outstanding Interactive – Enhancement to a daytime program or series” and a Webby Honoree for the Storybots website.

Now I’m back in Italy, working as UX Design Manager for Huawei Technologies in their Aesthetic Research Center in Milan.

Experience

2018/Now

UX Design Manager
Huawei Technologies
Milan, Italy
Design, concept, envisioning and research for all the digital components of Huawei consumer products on a global level.
Including automotive HMI solutions.

2018

Sr. Product Designer
Alkemy
Milan, Italy
Design of complex digital products, desktop and mobile, for big companies pursuing digital transformation processes.

2015/2018

Sr. Product Designer
JibJab Inc.
Los Angeles, USA
Design of digital products for kids. Mobile video player apps, educational platforms, games, websites. Team leader for the content team.

2013/2014

Sr. Digital Art Director
Mutado
Milan, Italy
Design of digital products, desktop and mobile for major national and international brands. Social apps, mobile games, web applications.

2007/2013

Web Designer
Pbcom
Genoa, Italy
Website design for national brands and organizations. Art direction for online campaigns and social medias.

Awards

2017

Emmy Award for “Outstanding Interactive”
Storybots apps and Classroom products

2017

Webby Award honoree
storybots.com

2017

Teachers' Choice Award
Storybots Classroom

2017

Parents' Choice Award
Storybots Classroom

2015

Parents' Choice Award
Eli Flying Explorer

2015

European Conference on Game-based Learning: Best App
Eli Flying Explorer

2014

Unicredit Appathon: First Prize
Hatly

Methodology

Research

.1

My first step on any project is research.
Being it about competitors, about trends, target audience, current performances of a product etc, research sets the base ground on  which I build the foundations of the project.

.2

With the perimeter set by the research phase, team brainstorming is a moment for exploration. Starting from blue-sky ideas and gradually bringing them down to earth, to distil the perfect sauce for next phase.

Brainstorm

.3

Concept is where the most compelling ideas from phase 2 take shape in the form of a product blueprint. Personas, user journeys, flows, diagrams and wireframes are some of tools to design the User Experience.

Conceptualize

.4

Depending on the project, deliverables can be a detail-designed UI / Visual language, a working prototype, a presentation or a real working product. I shipped many finished products, following all the steps along with developers and other stakeholders.

Deliver

.5

Results could take the form of user data on an MVP, reviews or just feedback from decision makers (within the company or from clients). I collect this feedback and make it the base on which I improve the product with a data-driven or data-informed approach.

Analyze

.6

What I learnt from phase 5 sets the roadmap to improve on the deliverables. The scope might change and pivot, and my purpose is to optimize the available resources in order to shift the project towards its optimal form and get the best performances out of it.

Improve

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I collaborated with

HUAWEI
NIKE
HASBRO
‍BBC
‍FOOT LOCKER
‍PEPSI
UNICREDIT
‍BARILLA
‍TECHNOGYM
‍SWATCH
‍DEAGOSTINI
‍APPLE
MAKERBOT
HONOR
‍VIBER
DECATHLON
ADOBE
GATORADE
OXFORD UNIVERSITY
PUBLICIS PARIS
OXFAM
GATORADE
WWE
...
Find me on Linkedin
I write on Medium
Copyright Rubens Cantuni 2019