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Ciao, I'm Rubens Cantuni
Award-winning Digital Product Designer
I have 13+ years of experience in design, between agencies, startups and big corporations. I don't just push pixels: design strategy, vision and forward-thinking are some of my most appreciated skills.
I have experience on a variety of digital products, with awards winning titles in my portfolio. In 2015 I moved to Los Angeles to work with JibJab Media Inc. for their educational brand for kids, Storybots (now acquired by Netflix). For my work as product designer on this brand I’ve won an Emmy Award in the category “Outstanding Interactive – Enhancement to a daytime program or series” and a Webby Honoree for the Storybots website.
Now I’m back in Italy, working remotely as Design Lead for MetaLab.
My upcoming book!
Learn how to design beautiful digital products for kids!
In my new book, I share with the reader all the secrets to design successful digital products for children. You'll find answers to all your questions regarding the industry, and its peculiarities in UX design, UI design, user testing, business strategies and much more.
A full compendium covering research, development, UX design, UI design, interaction, animation, character design, user testing and marketing.
250+ pages of best practices, tips, guidelines and information, based on scientific studies and decades of experience.
Interviews with industry experts, including people from Netflix, PBS Kids, Toca Boca,and more.
Practical tips and real-world advice to really put into practice what you read.
Usability and accessibility information that will make you a better, more inclusive designer on any kind of product, not just for kids.
My first step on any project is research. Being it about competitors, about trends, target audience, current performances of a product etc, research sets the base ground on which I build the foundations of the project.
With the perimeter set by the research phase, team brainstorming is a moment for exploration. Starting from blue-sky ideas and gradually bringing them down to earth, to distil the perfect sauce for next phase.
Concept is where the most compelling ideas from phase 2 take shape in the form of a product blueprint. Personas, user journeys, flows, diagrams and wireframes are some of tools to design the User Experience.
Depending on the project, deliverables can be a detail-designed UI / Visual language, a working prototype, a presentation or a real working product. I shipped many finished products, following all the steps along with developers and other stakeholders.
Results could take the form of user data on an MVP, reviews or just feedback from decision makers (within the company or from clients). I collect this feedback and make it the base on which I improve the product with a data-driven or data-informed approach.
What I learnt from phase 5 sets the roadmap to improve on the deliverables. The scope might change and pivot, and my purpose is to optimize the available resources in order to shift the project towards its optimal form and get the best performances out of it.